You must have noticed that opportunities often come to you only to vanish once grabbed. This is something similar to the situation when people express interest in multiple products available in your online store, adding them to their carts, but ultimately abandoning their carts.
Almost 70% of website visitors abandon their carts. These visitors just add items to their carts but never actually complete their purchases.
So, why do consumers abandon carts? It’s important to address the WooCommerce abandoned cart issue and increase your sales.
Let’s understand the reasons why people abandon carts-
What Are The Key Reasons Behind WooCommerce Abandoned Cart ?
- Compulsory account creation: Some online stores require customers to register before buying. Many online visitors don’t like forced account creation due to privacy concerns.
- Lengthy & complex checkout process: Customers prefer quick, effortless checkout processes. They find lengthy forms unnecessary for single purchases.
- Unexpected shipping costs: High shipping fees are a common reason behind abandoned carts. Customers especially those not making bulk purchases start finding better deals elsewhere.
- Payment security worries: Some consumers distrust payment security in online stores. They opt not to complete the transactions because of their concerns about personal information safety.
- Competitive pricing: Customers seek better deals in the age of research-driven shopping. They compare prices on competitor websites before completing transactions.
Tips to Recover Abandoned Cart Sales in WooCommerce
If you want to reduce the abandoned cart rate and increase sales, then you need to some small tweaks to your WooCommerce site. With these tips, you can recover a significant portion of sales and provide a better buying experience to your visitors.
1. Add an exit-intent popup feature
Integrate an exit-intent popup feature on your website. When users are about to leave your online store, these popups appear on many popular sites. However, just displaying a popup isn’t sufficient to bring consumers back to your checkout page.
You need to go the extra mile. The popup must be compelling and visually appealing to grab visitors’ attention effectively. Once you’ve captured their attention, half the battle is won.
Provide a compelling reason for them to complete their purchase. You can grab their attention by offering them discounts, free shipping, or other attractive deals. You can make your task you adding pop-ups on your online store by using numerous WooCommerce plugins. This way you can increase your chances of re-engaging visitors.
2. Send WooCommerce Abandoned Cart Emails
WooCommerce abandoned cart emails are another effective method to re-engage customers who have not completed the transaction on your store and left the items in their cart. You can start the campaigns by consistently sending emails to these customers. This strategy is helpful for eCommerce owners to recover lost revenue by reminding customers to revisit their carts and confirm the orders when they receive these emails.
Abandoned cart emails typically have higher open rates compared to other marketing emails. Though they may not always be effective in getting the desired results, it’s essential to send these emails persistently to prompt recipients to take action.
It is also important to craft your emails with compelling reasons or motivation to customers to return to your store and complete their purchase. You can offer them exclusive discounts, free shipping, and other deals for a limited time to encourage them to act fast.
3. Provide Them Multiple Payment Options
These days customers expect multiple online payment options for increased convenience. Conversion experts consistently recommend incorporating various payment methods to cater to customers’ preferences.
Integrating multiple payment methods, such as credit cards, debit cards, and PayPal, into your WooCommerce store is simple. However, as a store owner, it’s essential to review the linked charges for each payment method.
Many consumers have specific preferences regarding their payment method and may be reluctant to switch to alternatives. Restricting them to a single option can significantly increase cart abandonment rates.
4. Make WooCommerce Visible and Noticeable
If your WooCommerce theme doesn’t include a cart icon in the header or navigation menus, you can use the WooCommerce Menu Cart plugin to add one to your eCommerce store. Before installation, you should carefully examine the existing theme settings to avoid duplicating features or causing conflicts with the new addition.
5. Simplify the Process Of Asking Questions For Customers
For WooCommerce store owners, it is important to let visitors and customers ask questions and contact you as and when they need. Your site visitors often have inquiries about your product or service, and lack of information can be the key reason for abandoned carts. Customers need quick support to resolve their queries and concerns. They may choose to leave if they cannot find answers to their questions.
Adding a Product FAQs section is a simple solution to address user questions. It enhances customer service by providing solutions to common queries. When visitors check the FAQs on your website, they are likely in the process of evaluating your company’s products or services.
In addition, having a Live Chat option available on your store is highly beneficial. Live chat plugins can greatly assist in lead management and sales initiatives. However, there are instances when consumers may prefer not to wait for a live chat representative. For those who are on the verge of abandoning their shopping cart, it’s essential that they can easily find a way to contact you.
