WordPress Popup Plugins

4 Top WordPress Popup Plugins (In 2024)

WordPress Popup Plugins
Want to know how to use WordPress popup plugins to increase conversion rate? Looking for ways to turn your site visitors into paying customers?

Using a popup plugin is an effective way to increase subscriber numbers and boost sales on your website. Not just this, these plugins help to significantly enhance your conversion rates and email list growth. 

However, with the plethora of WordPress popup plugins available, selecting the ideal one for creating your appealing pop-ups can be difficult.

If you’re dealing with this situation, we are here to help! In this post, we’ll share the best free and premium WordPress pop-up plugins. We’ll make a comparison depending on the strengths and weaknesses of each so that you can narrow down your search for the perfect WordPress popup plugin.

Before proceeding further, let’s quickly understand what’s the purpose of using WordPress popup plugins.

When You Need To Use WordPress Popup Plugins ?

The first thing that often comes to mind about pop up plugin is that they are used for boosting email sign-ups. But these tools are much more versatile than this. 

They are used for various purposes such as login forms, subscription opt-ins, re-engaging site visitors, reminders, updates, announcements and even displaying exit intent content.

The basic purpose of using WordPress popup plugins is to grab site visitors’ attention. However, there’s always the concern about annoying visitors with popups. But when done in the right manner, they can actually enhance user engagement and help you get more leads and conversions.

 It’s all about finding that perfect balance. With the right plugin, you can create popups that look naturally compelling and genuinely helpful to your visitors.

Now that you know how popup plugins can be used in various ways, let’s check out some of the best options. We’ve picked these based on features, updates, support, and pricing

1. OPtinMonster

OptinMonster stands as one of the most popular WordPress popup plugins available. This versatile tool is tailored to enhance newsletter sign-ups efficiently.

With its user-friendly popup builder and extensive template library, designing eye-catching popups and subscription forms for your WordPress site becomes very easy.

Key Features 

  • Popup creation with drag-and-drop
  • User-friendly dashboard
  • Ready-made popup templates
  • Exit Intent Technology
  • A/B testing functionality
  • Analytics for popups
  • Targeting and personalization for individual pages
  • Integration with email marketing platforms

Price: Whether you’re just starting out or looking for a pop up plugin with advanced functionality, OptinMonster has you covered with a free basic version and various premium plans starting at $9 per month.

2. Popup Maker

If you’re in the market for a user-friendly option to create email opt-ins on your website, Popup Maker is a WordPress plugin worth exploring. While it may not offer the complexity of some other tools, its simplicity can be advantageous for beginners.  Creating popups is made easy through an interface similar to the Classic WordPress Editor, where you can easily configure settings like triggers and targeting conditions.

Key Features

  • Easily create email opt-in, content upgrade, and lead generation popups
  • Seamlessly integrate with form builders.
  • Access popup campaign analytics with Premium plans 
  • Set timed-delay and click-based triggers effortlessly.
  • Implement conditional targeting with ease.
  • Activate exit-intent popups with Premium plans.
Popup Maker is ideal if you’re seeking a simple popup builder tool with the option to upgrade for more advanced features down the line.

Price: Popup Maker offers a free version, with premium plans starting at $87 per year.

3. Thrive Leads

Thrive Leads is a part of the Thrive Themes Suite. It is a premium plugin offering a range of opt-in types and customization features, simplifying popup creation and personalization for your website. Its features include screen filler overlays, sticky ribbons, content locking and more.

Additionally, the plugin enables the creation of exit intent popups, timed displays, scroll triggers, and various other functionalities.

Key Features 

  • Form builder supporting various opt-in types
  • Access to pre-designed templates
  • Advanced targeting and analytics
  • A/B testing capabilities
  • Reporting and insights
  • Yes/No, multiple-choice, and two-step opt-in forms
While it may not offer as many features and advanced customization options, it provides a powerful and intuitive solution for diverse popup needs. It’s especially beneficial for users already utilizing Thrive themes.

Price: Thrive Leads is included as part of the Thrive Suite package, which starts at $199 per year.

4. Trust Pulse

Trust Pulse is a powerful marketing platform designed to streamline lead generation and conversion processes on your WordPress site. Its standout feature is the inclusion of recent sales and social proof notifications.

When you use these popup plugins on your WordPress site, you can effectively boost purchase decisions and foster trust among visitors. Notably, TrustPulse is recognized as one of the top overall marketing plugins for WordPress.

Key Features

  • Social proof and recent sales popup notifications
  • Smart targeting capabilities
  • Timed-display control 
  • Flexible and customizable designs
  • Real-time tracking
  • Multi-platform support (WordPress, Shopify, Drupal, etc.)
TrustPulse caters to those seeking a comprehensive marketing and lead generation solution for eCommerce stores. While it may be more extensive and complex compared to other WordPress popup plugins, its array of features justifies the premium price. This is particularly helpful for those looking for detailed insights into visitor activity.

Price: Plans for TrustPulse begin at just $9 per month.


Popup plugins offer an effective way of designing captivating and interactive popups for your website visitors. With ample top-quality WordPress popup plugins available, you have to choose the right plugin to suit your specific needs. However, if you find yourself struggling to select the perfect popup tool for your website, don’t hesitate to reach out to us for assistance. We’re here to help you make the best choice for boosting your website’s engagement and conversion rates.

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