Using a popup plugin is an effective way to increase subscriber numbers and boost sales on your website. Not just this, these plugins help to significantly enhance your conversion rates and email list growth.
However, with the plethora of WordPress popup plugins available, selecting the ideal one for creating your appealing pop-ups can be difficult.
If you’re dealing with this situation, we are here to help! In this post, we’ll share the best free and premium WordPress pop-up plugins. We’ll make a comparison depending on the strengths and weaknesses of each so that you can narrow down your search for the perfect WordPress popup plugin.
Before proceeding further, let’s quickly understand what’s the purpose of using WordPress popup plugins.
When You Need To Use WordPress Popup Plugins ?
The first thing that often comes to mind about pop up plugin is that they are used for boosting email sign-ups. But these tools are much more versatile than this.
They are used for various purposes such as login forms, subscription opt-ins, re-engaging site visitors, reminders, updates, announcements and even displaying exit intent content.
The basic purpose of using WordPress popup plugins is to grab site visitors’ attention. However, there’s always the concern about annoying visitors with popups. But when done in the right manner, they can actually enhance user engagement and help you get more leads and conversions.
It’s all about finding that perfect balance. With the right plugin, you can create popups that look naturally compelling and genuinely helpful to your visitors.
4 Top WordPress Popup Plugins
Now that you know how popup plugins can be used in various ways, let’s check out some of the best options. We’ve picked these based on features, updates, support, and pricing
1. OPtinMonster
OptinMonster stands as one of the most popular WordPress popup plugins available. This versatile tool is tailored to enhance newsletter sign-ups efficiently.
With its user-friendly popup builder and extensive template library, designing eye-catching popups and subscription forms for your WordPress site becomes very easy.
Key Features
- Popup creation with drag-and-drop
- User-friendly dashboard
- Ready-made popup templates
- Exit Intent Technology
- A/B testing functionality
- Analytics for popups
- Targeting and personalization for individual pages
- Integration with email marketing platforms
Price: Whether you’re just starting out or looking for a pop up plugin with advanced functionality, OptinMonster has you covered with a free basic version and various premium plans starting at $9 per month.
2. Popup Maker
Key Features
- Easily create email opt-in, content upgrade, and lead generation popups
- Seamlessly integrate with form builders.
- Access popup campaign analytics with Premium plans
- Set timed-delay and click-based triggers effortlessly.
- Implement conditional targeting with ease.
- Activate exit-intent popups with Premium plans.
Price: Popup Maker offers a free version, with premium plans starting at $87 per year.
3. Thrive Leads
Additionally, the plugin enables the creation of exit intent popups, timed displays, scroll triggers, and various other functionalities.
Key Features
- Form builder supporting various opt-in types
- Access to pre-designed templates
- Advanced targeting and analytics
- A/B testing capabilities
- Reporting and insights
- Yes/No, multiple-choice, and two-step opt-in forms
Price: Thrive Leads is included as part of the Thrive Suite package, which starts at $199 per year.
4. Trust Pulse
When you use these popup plugins on your WordPress site, you can effectively boost purchase decisions and foster trust among visitors. Notably, TrustPulse is recognized as one of the top overall marketing plugins for WordPress.
Key Features
- Social proof and recent sales popup notifications
- Smart targeting capabilities
- Timed-display control
- Flexible and customizable designs
- Real-time tracking
- Multi-platform support (WordPress, Shopify, Drupal, etc.)
Price: Plans for TrustPulse begin at just $9 per month.
