Operating a WooCommerce-powered online store is undoubtedly exciting, but the ultimate goal is converting visitors into loyal customers.
Furthermore, bringing customers to your online store marks just half the battle. In the vast eCommerce landscape, choices are abundant. Thus, creating a seamless and enticing customer journey is essential to turning visitors into paying customers.
To increase your sales, it’s essential to understand your eCommerce store’s performance closely, figure out what strategies are working, and continuously optimize them. This post is all about exploring ways to turn regular visitors to your WooCommerce website into happy, repeat customers.
Role of Conversion Optimization for Your WooCommerce Store
The impact is substantial; eCommerce stores lose a staggering $18 billion in sales revenue annually due to cart abandonment.
There are many reasons behind this, such as high shipping costs, a complex checkout process, and poor website design.
Considering these compelling statistics, it becomes evident that without a dedicated focus on converting visitors into customers, your WooCommerce store is at risk of losing valuable sales opportunities.
Effective Tips to Convert WooCommerce Website Customers into Visitors
Conversion Rate Optimization (CRO) is the process of converting website visitors into customers. Actually, this is nothing but eliminating obstacles impacting user experience on your WordPress site.
Fortunately, modern tools have simplified these tasks and made them accessible without the need for programming skills or technical expertise. So, let’s take a look at the different ways to convert WooCommerce Website visitors into customers.
1. Offer Enticing Discounts, Coupons, and Free Shipping
These not only attract potential customers but also help recover abandoned carts. For instance, if a visitor is browsing your online store’s product pages without proceeding to check out, you have the option to display a popup featuring a discount coupon.
One effective way to do this is by using OptinMonster. This is the popular conversion optimization and lead generation software. You can create various campaigns for your WooCommerce store, including popups, scroll boxes, floating bars, countdown timers, and more.
Additionally, the best part about this tool is that it offers powerful display rules. This allows you to show campaigns to the right audience at the right time.
2. A High-Converting Sales Pages Can Do Wonders
Additionally, a sales page serves a singular purpose-to encourage website visitors to make a purchase. Clear call-to-action (CTA) buttons, catchy taglines, and compelling product images make the Sales Page perfect for achieving this goal.
There is one amazing tool- SeedProd to help you easily create high-converting sales. Also, it is the best WordPress page builder that allows you to create highly customized and creative landing pages without editing code.
3. Promote Your Audiences’ Favourite Products
To do this, you can use MonsterInsights, a handy tool. It helps to track sales and customer behavior without any technical know-how.
Once you know which products are popular among your customers, make them easy to find on your website. MonsterInsights lets you do this by highlighting these products at the end of WordPress blog posts or in other strategic places.
In essence, MonsterInsights helps you figure out what products people like. And then you can show them prominently so that more people will buy them.
4. Use Social Proof
Visitors tend to feel more confident in their purchases when they see that others have bought the same product and had positive experiences.
Implementing social proof on your WooCommerce store can be done smoothly using TrustPulse. This tool helps to display real-time user activity notifications, like the latest product purchases.
Additionally, using testimonials and customer reviews on product pages enhances social proof. You can build trust with visitors and motivate them to make a purchase.
There is one more effective strategy for increasing conversions to the WooCommerce website. Yes…this is capitalizing on FOMO (Fear Of Missing Out).
If you incorporate a countdown timer into a discount campaign, it will encourage users to purchase before the time expires, creating a sense of urgency.
5. Boost Engagement and Conversions with a Viral Giveaway Contest
Often, having a contest makes WooCommerce visitors come back to your store because it’s fun, and they might win free stuff.
Furthermore, you can encourage users to participate by following your social media pages, subscribing to an email newsletter, and more.
With this effective strategy, you can successfully boost engagement, and also, expand your social followers. You can grow your email list, promote your brand, and cultivate a stronger relationship with your audience using this approach.
For a seamless giveaway experience, we recommend you use RafflePress, the top giveaway plugin for WordPress. With its user-friendly drag-and-drop contest builder and extensive customization options, RafflePress makes running a compelling giveaway contest both easy and effective.
