WordPress email marketing

5 Top WordPress Email Marketing and Newsletter Plugins (For Business Success)

WordPress Email Marketing
Have you explored the incredible potential of WordPress email marketing through an engaging newsletter? Want to know why creating a dedicated email list is an important strategy for accelerating your business growth?

An email newsletter serves as a powerful mode of communication between you and your website visitors. It offers them the opportunity to subscribe and, in turn, stay closely connected with your online world. 

By becoming subscribers, they gain access to valuable content, including updates on your latest blog posts, exclusive sale promotions, and insights into the advanced features and offerings. 

These emails go beyond simply sharing information; they’re a means to create a community and forge lasting connections. They transform your WordPress website into a dynamic and interactive platform, creating opportunities to foster strong and long-lasting relationships with your audience.

Best WordPress Email Marketing and Newsletter Plugins

To kickstart your journey toward building email and newsletter marketing lists, we’ve compiled a list of 5 WordPress newsletter plugins that can help with your marketing.

1. MailChimp

When you are designing a newsletter marketing strategy, Mailchimp is your perfect choice. It is one of the most renowned and trusted email marketing tools available. 

This email plugin serves as a robust resource for expanding your subscriber list and closely monitoring your campaign’s performance. It offers an intuitive plugin interface for seamless integration. 

Within your WordPress dashboard, the Mailchimp form builder empowers you to create forms effortlessly. While the Mailchimp plugin may not boast the most cutting-edge user interface, it compensates with a plethora of valuable settings and configurations for tailoring your opt-in forms to perfection.

Key Features

  • Intuitive email builder
  • Versatile forms and landing page creation
  • Visually appealing sign-up forms
  • Seamless form builder integrations
  • Optional add-ons for enhanced functionality
  • Advanced WooCommerce integration for eCommerce enthusiasts (Premium)
  • Detailed and insightful reports to fine-tune your strategy (Premium)
  You can get started with Mailchimp for free, and if you’re looking for advanced features and capabilities, you can go for premium plans that begin at just $12.25 per month.

2. Constant Contact

Constant Contact is the next plugin in our list. It’s not just a WordPress tool for newsletters. This well-known software is more like a package for email marketing.  It smoothly integrates with renowned form builders like WPForms. When combined with other opt-in and form builder plugins, Constant Contact offers a comprehensive solution to streamline your campaign automation, lead generation, and subscriber list expansion. Key Features: 
  • List Building Tools
  • List Segmentation
  • Form Builder and WooCommerce Integrations
  • Email Templates
  • Content Blocks
  • A/B Testing
  • Landing Pages
  • Email Tracking
  Constant Contact is a perfect fit for you if you’re looking for a complete email marketing newsletter solution and are also using a popular form builder or contact plugin such as WPForms. This plugin offers flexible pricing, with plans starting at just $9.99 per month, making it affordable to businesses of all sizes to kickstart their email marketing efforts.

3. Bloom

For those looking to enhance their email marketing efforts, the Bloom email opt-in plugin is a valuable asset in your toolkit. This inclusive extension, bundled with your subscription and serves as an excellent tool for cultivating various opt-in forms, incorporating pop-ups, slide-ins, in-line forms, and content lockers. 

With Bloom, you gain access to a diverse selection of over 100 professionally designed email templates, all fully customizable to match your business. 

Furthermore, Bloom offers advanced features such as user action triggers, built-in analytics, and A/B testing, allowing for a tailored and data-driven approach to list building.

Key features

  • 100+ Templates
  • Multiple Display Types- Pop-ups, slide-ins, and more.
  • Customizable Admin Panel
  • User-friendly customization
  • Email Marketing Integrations
  • 19+ email platform compatibility.
  • User Action Triggers
  • Built-in Analytics
  • A/B Testing
Bloom’s powerful features are available as part of your Elegant Themes membership, starting at just $89 per year.

4. Optin Monster

OptinMonster is known as a prominent WordPress opt-in plugin. This WordPress email marketing plugin offers a versatile freemium solution for email promotion and subscriber list growth.  This user-friendly tool caters to builders of all expertise levels. Its rich library of ready-made templates empowers you to craft email forms effortlessly.  With OptinMonster, the possibilities are boundless. You can easily create email forms to deploy attention-grabbing lightbox pop-ups and notification bars.

Key Features   

  • Intuitive Drag-and-Drop Builder
  • Exit-intent pop-ups
  • A/B Testing
  • In-built and Google Analytics integration for insightful data
  • Pre-built Templates
  • Email Service Integration
  • Advanced Targeting and Triggering Rules
  OptinMonster shines as the ideal choice for those seeking a user-friendly solution. Its intuitive drag-and-drop builder empowers you to create eye-catching pop-ups in minutes. Get started for free, with premium plans kicking off at just $9 per month.   

5. Sendinblue (Now Bravo)

Sendinblue, while primarily recognized as an email marketing service. Now it has emerged as a versatile tool that can significantly enhance your email marketing efforts and subscriber list growth.

What makes it unique is its ease of use and the hassle-free installation and setup process. To embark on your Sendinblue journey, all you need to do is create a Sendinblue account – a simple and quick start to unlocking its capabilities.

Key Features 

  • Seamless email form creation
  • Intuitive Drag-and-Drop Form Designer
  • Access a range of professionally designed templates
  • Contact Lists with Advanced Segmentation
  • Gain valuable insights with real-time performance tracking
  Sendinblue caters to those seeking an all-in-one email marketing service. Besides a wide array of options, it also delivers substantial benefits for email automation and lead-generation campaigns.

  You can start using Sendinblue at no cost, and for those looking to unlock advanced features, premium plans begin at a budget-friendly $19 per month. This offers a comprehensive toolkit to enhance your email marketing efforts.


Email marketing is a powerful way to engage with your users and nurture lasting connections with your customers. By choosing the right WordPress email marketing and newsletter plugin, you can streamline your efforts, drive growth, and unlock the full potential of your digital presence. Get started today and watch your business thrive through the art of effective communication. If you are confused about choosing the right plugin or facing difficulty during the process, reach out to us. We are ready to serve you!

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