An email newsletter serves as a powerful mode of communication between you and your website visitors. It offers them the opportunity to subscribe and, in turn, stay closely connected with your online world.
By becoming subscribers, they gain access to valuable content, including updates on your latest blog posts, exclusive sale promotions, and insights into the advanced features and offerings.
These emails go beyond simply sharing information; they’re a means to create a community and forge lasting connections. They transform your WordPress website into a dynamic and interactive platform, creating opportunities to foster strong and long-lasting relationships with your audience.
Best WordPress Email Marketing and Newsletter Plugins
1. MailChimp
This email plugin serves as a robust resource for expanding your subscriber list and closely monitoring your campaign’s performance. It offers an intuitive plugin interface for seamless integration.
Within your WordPress dashboard, the Mailchimp form builder empowers you to create forms effortlessly. While the Mailchimp plugin may not boast the most cutting-edge user interface, it compensates with a plethora of valuable settings and configurations for tailoring your opt-in forms to perfection.
Key Features
- Intuitive email builder
- Versatile forms and landing page creation
- Visually appealing sign-up forms
- Seamless form builder integrations
- Optional add-ons for enhanced functionality
- Advanced WooCommerce integration for eCommerce enthusiasts (Premium)
- Detailed and insightful reports to fine-tune your strategy (Premium)
2. Constant Contact
- List Building Tools
- List Segmentation
- Form Builder and WooCommerce Integrations
- Email Templates
- Content Blocks
- A/B Testing
- Landing Pages
- Email Tracking
3. Bloom
With Bloom, you gain access to a diverse selection of over 100 professionally designed email templates, all fully customizable to match your business.
Furthermore, Bloom offers advanced features such as user action triggers, built-in analytics, and A/B testing, allowing for a tailored and data-driven approach to list building.
Key features
- 100+ Templates
- Multiple Display Types- Pop-ups, slide-ins, and more.
- Customizable Admin Panel
- User-friendly customization
- Email Marketing Integrations
- 19+ email platform compatibility.
- User Action Triggers
- Built-in Analytics
- A/B Testing
4. Optin Monster
Key Features
- Intuitive Drag-and-Drop Builder
- Exit-intent pop-ups
- A/B Testing
- In-built and Google Analytics integration for insightful data
- Pre-built Templates
- Email Service Integration
- Advanced Targeting and Triggering Rules
5. Sendinblue (Now Bravo)
What makes it unique is its ease of use and the hassle-free installation and setup process. To embark on your Sendinblue journey, all you need to do is create a Sendinblue account – a simple and quick start to unlocking its capabilities.
Key Features
- Seamless email form creation
- Intuitive Drag-and-Drop Form Designer
- Access a range of professionally designed templates
- Contact Lists with Advanced Segmentation
- Gain valuable insights with real-time performance tracking
You can start using Sendinblue at no cost, and for those looking to unlock advanced features, premium plans begin at a budget-friendly $19 per month. This offers a comprehensive toolkit to enhance your email marketing efforts.
