5 Strategies to Automate WooCommerce Store to Boost Sales

5 Strategies to Automate WooCommerce Store to Boost Sales

5 Strategies to Automate WooCommerce Store to Boost Sales
Struggling to manage the ins and outs of your WooCommerce store? Looking for ways to automate WooCommerce and reduce this stress?

Investing time in WooCommerce automation is crucial for running a successful business. With various tasks like optimizing product information, managing shipping methods, setting up payment gateways, and promoting on social media, manual efforts can become overwhelming.

These tasks are not only time-consuming but also vital for business growth. That’s why it is crucial to automate WooCommerce to expedite business growth. To automate Woo effectively, focus on key factors such as email marketing automation, streamlined order management, leveraging social channels, and implementing abandoned cart recovery strategies.

In this article, we’ll delve into these critical factors, providing comprehensive insights into WooCommerce automation for your online store.

As an eCommerce business owner, you spend a lot of time managing various repetitive tasks. These tasks can be anything like managing products, tracking inventory, sending emails, processing customer invoicing, and handling customer service. 

With so much demand on your time, it’s challenging to allocate resources effectively, often leaving little room for focusing on strategic growth initiatives. 

What if someone tells you that all these tasks can be automated? Yes, by setting up smart automation in your WooCommerce store, you can save time and focus on increasing sales and revenue.

When you choose to automate WooCommerce store, your emails, orders, and social media posts all will run smoothly without you having to micromanage. This saves your valuable time and also customers get a great experience every time, keeping them coming back for more. 

If you’re thinking that automation is just for big businesses, you’re wrong. It’s a smart move for any online seller looking to stay competitive. By automating these repetitive activities, you can grow your business effortlessly and stay ahead of the competition.

5 Powerful Strategies to Automate WooCommerce Store

There are many WordPress automation tools and plugins such as Constant Contact, Uncanny Automator, OptinMonster, WPForms, and more that offer the functionality to improve your eCommerce store. You can utilize these tools strategically to save time, enhance the user experience, and increase sales.  

1. Automating your Email Marketing

Utilize automation to personalize your email marketing efforts and maximize their impact. Leading email marketing tools like Constant Contact, Brevo (formerly Sendinblue), and Omnisend offer easy integrations with WooCommerce, enabling you to personalize emails with customer names and more.

These platforms also facilitate the creation of a Welcome email series through drip campaigns, automating the delivery of tailored messages to new customers. FunnelKit Automations provides comprehensive WooCommerce email customization and automation capabilities, allowing you to set up intelligent follow-up emails and workflows to drive sales.

Enhance your email marketing strategy further by combining FunnelKit Automations with an SMTP service like WP Mail SMTP.  This provides reliable email delivery to your customers’ inboxes and avoids spam folders.

2. Automate SMS Update For Orders

Efficiently inform your customers with automated SMS messages, a preferred communication method for many. Utilize plugins like FunnelKit or YITH WooCommerce SMS Notifications to seamlessly send SMS updates to your customers.

The YITH SMS Notifications Plugin offers a reliable solution, as SMS messages boast an impressive 98% average open rate, with 95% read within the first 3 minutes. You can notify customers by sending automatic texts about order dispatches or status changes.

Whether you choose to automatically send SMS notifications or provide an opt-in option during checkout, you can keep your customers informed throughout their shopping journey. 

3. Automate Your Invoicing and Payments

If you’re still manually creating invoices, it’s time to switch to professional invoicing software that automates these tasks, freeing up your time to focus on core business operations.

Plugins like WooCommerce PDF Invoices simplify the invoice process. These plugins automate WooCommerce store by automatically generating invoices, managing orders, and organizing your finances.

Additionally, you can consider using WooCommerce’s capabilities for repeated payments and subscriptions. These WooCommerce automation features streamline the billing process, saving you valuable time.

Automatic recurring payments eliminate the need for manual invoice generation and waiting for customer payments. When you introduce subscription payments to your eCommerce business, it will provide a more consistent cash flow, and minimize payment errors, as well as delays.

4. Effortlessly Showcase Your Top Product Reviews

Are you interested in effortlessly displaying the best reviews of your products from various online platforms? Manually copying and pasting them can be time-consuming, not to mention the delay before they display on your website.

Thankfully, Smash Balloon offers the Reviews Feed Pro plugin to automatically feature your finest reviews from platforms such as Google Reviews, Yelp, TripAdvisor, and more.

You can showcase your reviews in various layouts, including showcases, carousels, grids, and more with the help of pre-designed templates available.

The Reviews Feed helps to integrate with your website’s design and also ensures that the reviews look natural rather than the content imported from another platform.

5. Minimize Cart Abandonment Using Popups and Push Notifications

As previously mentioned, a significant portion—ranging from 60 to 80%—of individuals who add items to their cart fail to complete the purchase. This means a huge loss in potential sales for your online store.

Fortunately, you can use automated WooCommerce store operations to reduce the cart abandonment rate. You can automatically send push notifications to potential buyers to mitigate this risk effectively. For instance, when users are about to exit your website, sending them push notifications coupled with attractive offers like coupons or free shipping, can encourage them to reconsider their decision.

Moreover, for customers who already have discounted items in their carts, providing reassurance through targeted push notifications can help recover a notable percentage—between 3 to 8%—of abandoned cart sales.

You can utilize tools like OptinMonster to integrate exit-intent popups into your WooCommerce store. You can also use PushEngage, renowned for delivering over 15 billion push messages monthly. This plugin simplifies the process of implementing web push notifications effectively. 


Utilizing WooCommerce automation is a smart move to improve your sales. By using the automation strategies highlighted above, you can make things easier, work more efficiently, and enhance your sales. If you encounter any challenges during the implementation of these strategies, feel free to reach out to us for assistance.

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